INTERNET RESEARCH CELL

Know How to Get a Great Web Designing Work

2009-02-03T23:41:00.000-08:00

The contents is the king on the web
However the search engines do not give much importance for techniques used in the Web design, it is not the case with people. The search engines normally do not index a Web site based on its good provision, but for the large contents - the contents are king. Considering that a normal user will remember only one Web site, if it has something extra ordinary, if the site is visually not attracting the users will be unaware of the Web site. Now, if you are serious about your businesses on line, you must have to give the thought to your Web design site.

Are you listening even?
You will find many companies of Web design giving of the false promises that they adhere to the standards of Web and will create by chance of the friendly Web sites of Search Engine (yes a Web site should certainly be friendly Search Engine) but here some things which should consider to you: A tested and professional Web design company will provide you all the details, as the way in which the design will increase the income with the minimal cost and will bring the additional visitors. A good Web design company will not prepare simply a Web site; they develop a site after the comprehension of your company objectifies and make a complete analysis of your market potential.
Why can't I accentuate this text?
In oneself, there are many techniques in the Web design which can create problems for Web sites of corporation. The majority of them are not interesting to consider. There all various Web sites created of such a fashion even today. Worse being flash of use instead of text, the majority of the originators of Web concentrate on the flash, it will not make it any good if we try to obtain the traffic of the search engines. The flash also increases the size of page, these types of Web sites are good for bands of music or sites of films because they need an indicator and the attractive design, on the one hand, Web sites of businesses should concentrate differently on giving more importance for fidelity, the support with the customers, etc to call ones. You will find many instantaneous versions on the Web, but the majority of users hate them right if the site is made entirely in the flash. It is recommended to him that if you are placed on a full instantaneous site, should also consider to you a no instantaneous version of the Web site as well.

Manner too many images
Now, another subject of concern employs small images, much of users of periods right small the text and movements with the site of your competitor do not see. A good originator of Web should always employ CS to name your Web site without use of too many images. Also more things to be remembered is not to use too many images or buttons animated, because it is annoying when somebody seeks important information and he must treat such buttons or banners animated.
Did you ever see Web sites of total businesses which employed such conceiving techniques of Web? If so, you will note that the majority of them have the simple Web site it is easy to direct that with the bottom easy to use. Their graphs will match with the contents and it will be never muddling, also it will have suitable attributes of alt. The Web site which is sold should be simple, and easy to use in all the aspects.

We include/understand your goal
Only one good originator of Web can develop a Web site which is simple but the capture of eye which follows standards of w3c, directives of Google, and practices. Once in the hand of a professional, a simple Web site will seem attractive while other advantages of a simple Web site is: Times of loading (much more quickly), easier to direct, and save it over your and space bandwidth of waiter. If you seek a company worthy of confidence of Web design which will develop towards your goals of businesses, while looking at fantastic with a high row of Search Engine - check LeadSEO.info!

How SEO is important?

2008-11-26T20:07:00.000-08:00

The knowledge of search engine optimization is required for one looking to make money online and to set up a website. SEO is needed when you aim to have high rank for your website in different search engines. SEO depends on five key ingredients - Meta tags, keywords, experts guide, consistency and off course, creativity.

The success of your online business depends on the its visibility over the internet and for this search engine optimization (SEO) is the cheapest means to get high rankings in the major search engines and to drive quality and targeted traffic towards your website for greater sales and leads for your business growth.

If you are looking for higher return on investment for your business, you need to run an effective search engine optimization program for your business website.

The first step of SEO is keyword research to ensure the relevancy of website according to the products and services you are having for your potential visitors so that when users search for their requirement in the search engine, your website gets visible. Make it sure to have good content that matches your targeting keywords.

Contents on your websites is significant to keep the user on your website for longer so that he/she can explore you website with much ease and enjoy staying there. In this way you can minimize the bounce rate and enjoy greater traffic and higher sales leading to business growth.

In this regards there are various methods that can help get high ranking such as search engine submission, link building, ADD URL to relevant directory, social book marking, article submission and lots. It need both patient and effort to run an effective SEO program.

Choosing a right web hosting for your business

2008-10-09T20:44:00.000-07:00

If you are willing to start a new business and want to get online, what you need is a domain name registered and hosted for you. For this purpose you need a company that can better provide a web hosting service for your business to go live on the internet.
Since in this era most of the people go online seeking their required products and services to be provided to them sitting at home and without having to move shop to shop. So, it’s the need of the time for all the businesses to go online on the web. If you are not having the presence of web for you businesses then you are surely missing on much of the business most of which is free.

There are several companies that can provide web hosting services for you business and during the process of shorting out for the best, you might get confused but it can be much easier for you if just take a step forward and identify the web hosting that is best suited for you business module. Here you need to ask yourself “If you need a dedicated server or is shared server can do it right?” There is no need of dedicated server if you are not having a large volume of businesses on the web which can cost you a large amount per month. If you are just to launch a business online, you can go with the shared one or the virtual server which you can get with very little expenses. The price will vary according to bandwidth and disk space needed for your business. There is no need to get large spaces if you are just about to put up an information website about your business.

There are lots of web hosting companies you will come across who use to make promises but when you go for them, you will get trapped off and start wasting your valuable time, effort and money and at last what you get is nothing! So avoid getting yourself in such kind of traps and better go for a company that can make your business web hosting a large. A company that provide you 24/7 support in case there is any kind of problem and you need to have nonexistent or minimal down time. Remember that if their server is down means your business website. Make sure that they provide all the necessary services that a reputed web hosting company will do.

You must not take it lightly when thinking of a web hosting company as your will sure to get into more progression what is called total internet business, at this time it’s much crucial to have better web hosting facilities for your business to run smoothly as the life of your business is now totally dependent on the internet service provider and web hosting service provider.

You online business can get harshly effected and can lost thousands of dollars with every time your website get down without even known to you. So it’s better to get into safer hands as with McKremie.com, a premium web hosting service Provider Company and enjoy you business. Here you will get what you dreamt form your business web hosting provider.

Sitelinks revisited

2008-08-20T12:43:00.000-07:00

Sitelinks can be well defined as the links or sub-listings that some times appear below some websites in Google search results. These are additional links that Google sometimes generate from website contents so as to help users navigate the website. Sitelinks are generated periodically and subject to change dynamically. This is important to note that sitelinks appear only under the first listing on the first page in the Google search results. I have noticed that sitelinks for a website will be shown only if search is being made with it’s domain name (do not use domain name extensions like .com, .net, .info etc.) or the particular keyword which very much specific and refers only to that website and not for any other website.

You can view the links that are intended under the main listings. These are Google Sitelinks. Sitelinks give a good overview of the Google understanding of the website structure.

Remember that, sitelinks will appear only if website has minimum of four sitelinks and it has been noted that Google shows maximum of eight sitelinks. Google analyze the website structure and create shortcuts to save users time and allow them to find the content they are looking for. Sitelinks are completely automated and will not appear if the website structure do not allow Google algorithm to find good sitelinks or if the sitelinks for the website is irrelevant to the user’s query.

Besides website architecture, domain age is also seems to influence the sitelinks appearance as very few websites that are 6-8 months older have got the sitelinks. Only the best sites get sitelinks and help to enhance the website’s visibility and reputation.

Although the algorithms of Google like any search engines are kept secret to discourage people from manipulating the rankings, but we can still try to understand the concept of sitelinks with keen observation of the examples. I have taken some websites with sitelinks under consideration and observed some of basic similarities among them which can, in my view, might have influence over the sitelinks. These are:

1. 1.The website ranks first for the keyword(S) that generate the sitelinks listing.

2.Easily spiderable and structured navigation.

3. 3.Fairly good natural search traffic.

4. 4.Good CTR from the search results page.

5. 5.Useful outbound links.

6. 6.Quality inbound links.

7. 7.Website age (older websites seems to get sitelinks).

These factors may or may not be exactly what Google trigger to generate the sitelinks for a website but they are sure to have the website in a better reputation over the search world.

One more thing that must be refer here is that although there is no any specific criteria to generate sitelinks but Google allows us to block the sitelinks, if we think the displayed sitelinks is inappropriate or incorrect for the website.

To block a sitelink, first we have to ensure that we have verified ownership of the site. Then:

On the Webmaster Tools Dashboard, click the site you want.
Under Links, click Sitelinks. If we have sitelinks information for your site, we'll display a list of sitelinks.
Click Block next to the sitelink you want to remove. Please let us know why you want to block the sitelink - it will help us improve the way we generate and display sitelinks.

Once you've blocked or unblocked a sitelink, it can take some time for your changes to be visible.

Social Media Optimization

2008-04-22T03:44:00.000-07:00

Now a days we cannot rely only upon search engines to drive traffic to websites as there are lots more that we have discovered and lots are yet to be up. We have worked hard with search engines to get visibility, now we must peep into some broader perspectives that can prove as a revolution in website promotion and try for some new channels that can be more effective in driving traffic. One among them is social media optimization(SMO)

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.This Methods include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. Similarly, the engagement with blogs achieves and by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

The concept behind SMO is simply to implement changes in optimizing a site so that it can more easily be linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently and widely included in relevant posts on blogs, podcasts and vlogs.

Metacrawlers and Metasearch Engines

2008-03-01T11:02:00.000-08:00

Unlike search engines, metacrawlers don't crawl the web themselves to build listings. Instead, they allow searches to be sent to several search engines all at once. The results are then blended together onto one page. Below are some of the major metacrawlers. Also see the Search Toolbars & Utilities page for metacrawler-style software that you can run from your desktop.

Some of the major meta search engines

Dogpile
http://www.dogpile.com

Popular metasearch site owned by InfoSpace that sends a search to a customizable list of search engines, directories and specialty search sites, then displays results from each search engine individually.

Vivisimo
http://vivisimo.com/

Enter a search term, and Vivismo will not only pull back matching responses from major search engines but also automatically organize the pages into categories. Slick and easy to use.

Kartoo
http://www.kartoo.com

If you like the idea of seeing your web results visually, this meta search site shows the results with sites being interconnected by keywords.

Mamma
http://www.mamma.com

Founded in 1996, Mamma.com is one of the oldest meta search engines on the web. Mamma searches against a variety of major crawlers, directories and specialty search sites.

SurfWax
http://www.surfwax.com

Searches against major engines or provides those who open free accounts the ability to chose from a list of hundreds. Using the "SiteSnaps" feature, you can preview any page in the results and see where your terms appear in the document. Allows results or documents to be saved for future use.

Other Top Choices

Clusty
http://www.clusty.com

Clusty, from Vivisimo, presents both standard web search results and Vivisimo's dynamic clusters that automatically categorize results. Clusty allows you to use Vivisimo's dynamic clustering technology on ten different types of web content including material from the web, image, weblog and shopping databases.

CurryGuide
http://web.curryguide.com/

Meta search engine for the US and several European countries, as well as in various subject areas. Has ability to save your results for easy rerunning at a future point.

Excite
http://www.excite.com

Formerly a crawled-based search engine, Excite was acquired by InfoSpace in 2002 and uses the same underlying technology as the other InfoSpace meta search engines, but maintains its own portal features.

Fazzle
http://www.fazzle.com/

Fazzle offers a highly flexible and customizable interface to a wide variety of information sources, ranging from general web results to specialized search resources in a number of subject specific categories. Formerly called SearchOnline.

Gimenei
http://gimenei.com/

Gimenei queries an undisclosed number of search engines and removes duplicates from results. Its most useful feature is an advanced search form that allows you to limit your search to a specific country.

IceRocket
http://www.icerocket.com/

Meta search engine with thumbnail displays. The Quick View display, similar to what WiseNut has long offered, is cool. The service queries WiseNut, Yahoo, Teoma and then somewhat repetitively also includes Yahoo-powered MSN, AltaVista and AllTheWeb. Disclosure of search sources within the actual search results is not done, sadly. Makes it hard to know exactly where the results are coming from.

Info.com
http://www.info.com

Info.com provides results from 14 search engines and pay-per-click directories, including Google, Ask Jeeves, Yahoo, Kanoodle, LookSmart, About, Overture and Open Directory. Also offers shopping, news, eBay, audio and video search, as well as a number of other interesting features. (Review: New Metasearch Engine: Info.com Search Engine Watch Blog, Oct. 18, 2004)

InfoGrid
http://www.infogrid.com

In a compact format, InfoGrid provides direct links to major search sites and topical web sites in different categories. Meta search and news searching is also offered.

Infonetware RealTerm Search
http://www.infonetware.com

This site is primarily designed to demonstrate classification technology from Infogistics. It's a meta search engine, and it does topical classification of results, like Vivisimo. However, it is unique in that you can select several different topics, then "drill down" to see results from all of them, rather than being restricted to the results from only one topic.

Ixquick
http://www.ixquick.com/

Meta search engine that ranks results based on the number of "top 10" rankings a site receives from the various search engines.

iZito
http://www.izito.com

iZito is a meta search engine with a clever feature. Click on any listing you are interested in using the P icon next to the listing title. That "parks" the listing into your to do list. Click on the P tab, and you can see all the pages you've culled. It's an easy, handy way to make a custom result set. Also interesting is the ability to show listings in up to three columns across the screen, letting you see more results at once. (Review: iZito & Ujiko: Meta Search With Personality Search Engine Watch Blog, Sept. 29, 2004)

Jux2
http://www.jux2.com/

This search result comparison tool is cool. It allows you to search two major search engines at the same time, then see results that are found on both first, followed by results found on only one of them next. The small overlap visual tool displayed is great. I used to make examples like this to explain search engine overlap and why one search engine may not cover everything. Now I have an easy dynamic way to do this.

Meceoo
http://www.meceoo.com/

Meta search with the ability to create an "exclusion list" to block pages from particular web sites being included. For example, want to meta search only against .org sites? French version also offered.

MetaCrawler
http://www.metacrawler.com

One of the oldest meta search services, MetaCrawler began in July 1995 at the University of Washington. MetaCrawler was purchased by InfoSpace, an online content provider, in Feb. 97.

MetaEureka
http://www.metaeureka.com

Search against several major search engines and paid listings services. Offers a nice option to see Alexa info about pages that are listed.

ProFusion
http://www.profusion.com

Brings back listings from several major search engines as well as "Invisible Web" resources. Formerly based at the University of Kansas, the site was purchased by search company Intelliseek in April 2000.

Query Server
http://www.queryserver.com/web.htm

Search against major web-wide search engines, as well as major news, health, money and government search services.

Turbo10
http://turbo10.com

Turbo10 is a metasearch Engine accesses both traditional web search engines and some invisible web databases, with a very speedy interface.

Search.com
http://www.search.com

Search.com is a meta search engine operated by CNET. It offers both web-wide search and a wide variety of specialty search options. Search.com absorbed SavvySearch in October 1999. SavvySearch was one of the older metasearch services, around since May 1995 and formerly based at Colorado State University.

Ujiko
http://www.ujiko.com/

From the makers of visual meta search tool KartOO, this is a really slick service to try. Do your search, then scroll through the list. See something bad? Click the trash can icon, and the listing goes away. It's a great way to prune your results -- even better would have been if everything trashed brought up something new to look at. That would be a help for those who simply refuse to go past the first page of results.

WebCrawler
http://www.webcrawler.com

Formerly a crawled-based search engine owned by Excite, Webcrawler was acquired by InfoSpace in 2002 and uses the same underlying technology as the other InfoSpace meta search engines, but offers a fast and clean, ad-free interface.

ZapMeta
http://www.zapmeta.com

Provides a variety of ways to sort the results retrieved, plus provides interesting visualization tools and other features.

Specialty Choices
The metacrawlers listed below let you meta search in specific subject areas.

Family Friendly Search
http://www.familyfriendlysearch.com

Meta search service that queries major kid-friendly search engines.

GoFish
http://www.gofish.com

Meta search service for licensed and commercially available digital media downloads including music, movies, music videos, ringtones, mobile games and PC games, searching over 12 million media files.

Searchy.co.uk
http://www.searchy.co.uk

Searches 15 U.K. engines. The advanced search form allows you to change the order that results are presented, either by speed or manually to suit your own preferences.

Watson for the Macintosh
http://www.apple.com/downloads/macosx/internet_utilities/watson.html

Watson is a "Swiss Army Knife" with nineteen interfaces to web content and services -- an improvement on Sherlock, with nearly twice as many tools, including Google Searching.

All-In-One Search Pages
Unlike metacrawlers, all-in-one search pages do not send your query to many search engines at the same time. Instead, they generally list a wide-variety of search engines and allow you to search at your choice without having to go directly to that search engine.

Google Versus Yahoo Tool
http://www.langreiter.com/exec/yahoo-vs-google.html

See visually how results compare on Google versus Yahoo.

One Page MultiSearch Engines
http://www.bjorgul.com/

Clean interface lets you query major services from one page.

Proteus
http://www.thrall.org/proteus.html

Lets you easily send your search to one of several search engines. It also has links to search engine help pages.

Queryster
http://www.queryster.com

Queryster lets you quickly get results from one of several major search engines, simply by clicking an icon.

YurNet
http://www.yurnet.com

Select your search engines from the many choices offered. The results will all appear within one page, side-by-side. It's a great way to compare results, though a bit hard to read with more than two search engines selected.

How Search Engines Rank Web Pages

2008-03-01T10:55:00.000-08:00

Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.

Of course, the search engines don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large, search engines do an amazing job.

As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, 'travel.' They’re going to look at you with a blank face."

OK -- a librarian's not really going to stare at you with a vacant expression. Instead, they're going to ask you questions to better understand what you are looking for.

Unfortunately, search engines don't have the ability to ask a few questions to focus your search, as a librarian can. They also can't rely on judgment and past experience to rank web pages, in the way humans can.

So, how do crawler-based search engines go about determining relevancy, when confronted with hundreds of millions of web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules below.

Location, Location, Location...and Frequency
One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.

Remember the librarian mentioned above? They need to find books to match your request of "travel," so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.

Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

Spice In The Recipe
Now it's time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard chili recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same, which is one reason why the same search on different search engines produces different results.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

Search engines may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following up on complaints from their users.

Off The Page Factors
Crawler-based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the location/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "off the page" ranking criteria.

Off the page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.

Another off the page factor is clickthrough measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors. As with link analysis, systems are used to compensate for artificial links generated by eager webmasters.

How Search Engines Work

2008-03-01T10:49:00.000-08:00

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

"Hybrid Search Engines" Or Mixed Results

In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi), especially for more obscure queries.

Stop Words

2008-03-01T08:00:00.000-08:00

Some words are in such common usage (a, and, the) that they appear on almost every web page. It makes little sense for a search engine to index every occurrence of the word “and” on the internet – there are just too many, and they don’t mean very much. There are, in fact, a couple of hundred such “stop words.” Different search engines, naturally, use different lists.

This doesn’t mean that you shouldn’t use stop words in your writing. A search engine might read your page where it says “finding the truth” and ignore “the” as a stop word… but when someone searches for “finding the truth,” the search engine will take into account that the search term has a word in between “finding” and “truth.”4

So, it really doesn’t help to try to eliminate stop words from your search term list. In fact, since search engines consider word order and proximity when ranking pages, you’ve actually got a better chance of showing up for “finding the truth” if you use the words naturally, and write the phrase out.

Keyword Density

2008-02-27T00:46:00.000-08:00

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage(not including HTML code used for writing the web page).It is important for your main keywords to have the correct keyword density to rank well in Search Engines. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right.

It has been said that the keyword density should always be between 3% and 8% but practically 2%-3% is a better to maintain otherwise pages will remove from the search index or will degrade in rankings.

The best way to increase your search engine ranking potential is to develop your keyword strategy by researching the most relevant (and most searched for) keywords or keyword phrases before you even begin building your site.

Few tips

1. Use our Search Term Suggestion Tool (powered by Overture) to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.

2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.

3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.

4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected.

5. Too often we see content saturated with too many keywords that, as popular as they may be, just don't relate to the site itself. Avoid doing this - it will only irritate potential customers.

6. Web sites should be updated on a regular basis -- don't let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content (keyword-rich content, that is!) and keep users coming back for more.

Stop Words Most Search Engines do not consider extremely common words in order to save disk space or to speed up search results. These filtered words are known as 'Stop Words'.

Below is a comprehensive list of words Ignored by Search Engines.

a
able
about
above
abroad
according
accordingly
across
actually
adj
after
afterwards
again
against
ago
ahead
ain't
all
allow
allows
almost
alone
along
alongside
already
also
although
always
am
amid
amidst
among
amongst
an
and
another
any
anybody
anyhow
anyone
anything
anyway
anyways
anywhere
apart
appear
appreciate
appropriate
are
aren't
around
as
a's
aside
ask
asking
associated
at
available
away
awfully
b
back
backward
backwards
be
became
because
become
becomes
becoming
been
before
beforehand
begin
behind
being
believe
below
beside
besides
best
better
between
beyond
both
brief
but
by
c
came
can
cannot
cant
can't
caption
cause
causes
certain
certainly
changes
clearly
c'mon
co
co.
com
come
comes
concerning
consequently
consider
considering
contain
containing
contains
corresponding
could
couldn't
course
c's
currently
d
dare
daren't
definitely
described
despite
did
didn't
different
directly
do
does
doesn't
doing
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Search Engine Optimization and Themes

2008-01-23T21:04:00.000-08:00

"Theme" is the basis from which the site is developed.

How do themes work for you and how are you optimizing your themed sites?

What’s good though is if Yahoo pulls another Inktomi type split again someday with Google, I imagine a well themed client positioned across the board won’t feel the bump quite so severally as those who are following traditional engine optimization strategies.

It doesn't mean that we all have to theme our sites or that engines are drawing from that source for their rankings. It's just suggestion that creating a site based on a theme theory may open a new avenue for placement and new avenues for searchers to find you while at the same time helping to build the sites link popularity and presence.

It seems themes are like pyramids. You put your main general topic at the top and then support it with subtopics in the next level down. The support those subtopics with subtopics in the third level down etc.

Some questions that might be considered regarding a web-site in order to determine their needs of high search engine rankings. Also this will help me in understanding their website promotion as a whole.

How important is achieving a high search engine ranking?
If their web-site is a small part of your total marketing program and you have a strong brand name recognition, search engine ranking may not be critical. If you plan to use your web-site as a significant portion of your marketing efforts, ranking may have top priority.

What are your keywords?
Keywords are the words that they use to lead visitors to your site. Keywords would generally include your company name, brand name, and any other words specific to your company or product. Keywords should also reflect the mind-set of your customers, their needs and opinions, and how they would search for the products and services that you offer.

What is your sites theme?
To determine your sites "theme" we must first understand the content within its pages. Most sites content displays detailed information about their products/services as well as company information. Analyzing the all the text from every page we can compile a list of words that are relevant to their site.

How to determine a theme?
With the list of terms extracted from the sites content we can then drill down to a theme. First, by removing all of the "stop words" we create a list of marketable words to work with.

First we have to compare words that are synonyms and decide witch ones are being search with at the search engines, and remove then ones that are not.
We can also remove words that are common to each other in nature of definition.
We then need to categorize the words that are left and group them in categories that I have predefined from sites that use categories.

Once we have determined the "themes" we can then build multiple sites each one targeting a single category.

By using this technique we can create more effective and relevant sites for the client and the search engine users.

The whole Themes theory is to look at the site as a whole and compartmentalize it. Start with broad content (1 keyword) and work your way down to the specific keywords you want to target. Then link to the topics above and below, but not across, to reinforce the pages with link text and insite link popularity.
The idea of themes are great for everyone the SE's get an optmized site for each specific topic and the user get a more relevant return.

Keyword Research

2008-01-16T21:29:00.000-08:00

After making your website more search engine friendly at the design time, now The next step is to establish your best search terms (keywords) or better phrases. This is a very important phase of search engine optimization. Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Just go for what you THINK are your best keywords and you may well regret it afterwards, when you find most searchers do not use the search term you thought was good.

'keyword selection'is the most critical element of any search engine optimization campaign.the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines.Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords.

So, be careful while selecting the keywords and phrases for your site, remember to select search terms that describe your products and services in the most logical, simple and specific way. By doing so you'll not only increase the search engine traffic to your site, but you'll ensure your visitors are highly qualified to buy your products and services when they arrive. Research your keywords properly and you are halfway home. Identify keywords and phrases that are relevant to the products,

services, or information you are promoting or searching for. Do you know for example what users are typing into search engine boxes to find sites with similar or the same content your site provides? Do you know what two and three word combinations are most commonly being used and have relevance to your site? Do you know how many competing pages there are for each of your main keywords? Which keywords will bring you the best visit/sale conversions? What keywords your competitors are targeting? There are essentially 3 main methods you can use to establish the best keywords for a given web site.

1. Make a public compaign over search terms. Just try to get some words or phrases that general people mostly use while searching for product or services that you provide. Do it within your known fellows. Than collect the results from everyone and you can normally see clearly what most peoples had in their mind for the keywords relating to your site. This method is particularly useful if you have plenty of people to ask. The more the better really. Ideal for companies with more than a handful of employees. You will commonly see keywords that you would never have thought of yourself and it gives you a great start on your keyword selection process. Studies have shown that 65% of the replies will be 2 words or more combinations. This is good news, I'll tell you why later on this blog.

2. One of the best ways to get ideas for keywords, is to analyze your direct competitors pages. This doesn't mean you simply copy and paste your competitors keyword meta tags into your own site! Also be VERY careful not to use trademarked names.

You can best find your competition websites by searching with what you believe to be your own top two keywords in your favorite search engine and taking a look at the source code of the top 5 web sites in the results. Pay special attention to the contents of the title tag and of course the keyword and description meta tags. These should help you get some keyword ideas.

Successful companies know their competitors.So, Analyze your competitors websites in depth.

3. There are online resources that assist in the process of keyword research and selection. Generally through the use of large keyword databases holding the number of searches for any given term over a specific time frame. Normally a month or two worth of keywords. These databases can be very useful as they not only provide the number of searches but also help with synonyms and common keyword combinations relating to your specific theme. There is one particular company in the UK called Rivergold Associates Ltd. who offer a service called wordtracker. There are also other free keyword databases which I will provive you later on INTERNET RESEARCH CELL.

Keywords & Search Terms

2008-01-01T02:08:00.000-08:00

There is a lot involved with search engine marketing.One among them is Keywords and Search terms.

Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyphrases are the words on your site that match these search terms.

Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and keyphrases.

Your keywords and keyphrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.

Tools and Services That Will Help You Find Your Best Keywords

Word Tracker:http://www.wordtracker.com/
Wordtracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research to learn what keywords and keyphrases your customers are using to find the products or services you offer. Provides basic access for free and a much more robust paid version.

Keyword Discovery: http://www.keyworddiscovery.com/
Discover the right keywords to target on your website and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and even translate your keywords to and from various languages. KeywordDiscovery has the largest keyword database of around 30 billion searches compiled from close to 200 different search engines. Offers basic access for free and a much more robust paid version.

Overture Search Terms:http://inventory.overture.com/d/searchinventory/suggestion/
Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.

SEO Research Labs:http://www.seoresearchlabs.com/portal/affclicks.php?pid=8yng834
SEO Research Labs provides a very handy service that will identify the best keywords and search terms for your site. Their service is recommended for anyone that would rather have someone else handle the time intensive research work for them.

Local Search Engine Optimization

2008-01-01T01:48:00.000-08:00

As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.

Here are some tips in order to rank for local seo:

*Be sure to have your location(s) full address.
*If you have a regional number, list that as well since some people start with an area code.
*Be sure to include driving directions to your location.
*Use a mapping service to display your location.
*Have pictures of your locations and name them with your street address.
*Make sure your site appears in any regional directory that might be online.
*If you can afford it, get listed in your local yellow pages.
*Place the regions you want to rank for in your page titles.
*Get text links that contain the regional phrase

Most of these techniques are are not only common sense, but also good web design.

Pay Per Click Marketing

2008-01-01T01:41:00.000-08:00

Advertising investments of all kinds, from billboards to print ads to television spots to pay per click marketing, all share a common trait. They exist in the public eye for as long as a company is willing to pay for them. Stop paying, and they disappear. True, a print ad may continue to exist for a while after it runs (until the newspaper or magazine gets recycled, at least), and a television spot may get attention if it wins any awards (or winds up on YouTube). But a pay per click marketing campaign will simply vanish as soon as the budget is cut. This means that when a company reduces its advertising spend in this arena, it loses all of its exposure immediately.

What does this really mean? Well, for one, it means that figuring out the average per click costs of a pay per click marketing campaign makes sense because everything happens in real time. A pay per click campaign will begin nearly instantly after a company signs up and pays, and it will vanish just as quickly when the company ceases payment. In other words, there is a clear delineation of when a campaign begins and when it ends.

This delineation is important, because it excludes many other potential factors that muddy the waters when you try to apply this same ROI analysis to a campaign created by a search engine optimization company.

Search Engine Marketing

2008-01-01T01:16:00.000-08:00

Search Engine Marketing is the process of getting targeted trafficto your site by getting exposure of your site through various channels.Here are some examples of getting exposure for your site:

*Press Releases
*Article Writing
*Blogs
*Engaging in a link campaign
*Directory Submission
*Purchasing Text Links
*PPC Campaigns
*Banner Advertising
*RSS/XML Feeds

A knowledgeable Search Marketer should be able to determine what would be the best process to market your site and get the most of your marketing budget.

Prepare Your Feed

2007-12-21T07:59:00.000-08:00

A feed is a file on your webserver just like any other webpage except that it contains pointers to recent updates. Instead of ending in .html or .htm, most feed files end in .xml or .rdf. Once this file is in place, most blogging software packages update this file automatically with pointers to your latest content. This file is then fetched by feed-reading software so that when you publish new content on your site, it automatically pushed to your subscribers. Best of all, it's incredibly easy to set up a feed. In fact, you may already have one.

Popular blog-hosting services such as Blogger and Typepad create feeds for you, as does blogging software such as MovableType and Wordpress. And many others offer built-in tools to help you publish and update your feed. Your feed will be one of two types: RSS ("Really Simple Syndication") or Atom. Both do essentially the same thing.

Too much SEO

2007-12-12T04:23:00.000-08:00

There are certain rules and guidelines to SEO. Black hat and white hat aside, much of SEO is done through keyword optimization on the site as well as generating links back to the site from other sources. But according to some, there can be too much of a good thing. If you are so focused on producing pages of keyword rich content that your site becomes repetitive or pattern based, you might be throwing up a flare to Google and other search engines that your site is essentially spam.

Spam SitesGoogle penalizes spam sites when it finds them (and feels like it.) If Google feels like your site follows the pattern of spam sites, you will most likely find your site and all your hard work booted off results pages. Characteristics of spam sites include highly repetitive pages often created as duplicates of a template to increase the amount of content on the site. Content is keyword laden gibberish, and the overall offerings of the site contain little or no value to visitors. Why create a spam site? To have visitors click away from it, preferably onto your Adsense or other ads cluttering up the perimeter of the page. Or to sell paid links – many paid links.
Avoiding SpamThere is nothing wrong with an Adsense based website. Likewise there is nothing wrong with templates and cloned pages, providing you are offering legitimate and preferably unique content on each. To keep your site about the line, be sure you are steering clear of these common spam site indicators:

Cloned Pages – If all of your pages are similar or exactly the same save a single keyword or phrase, it’s obvious you were cutting corners and have nothing unique to offer on those pages. If your pages aren’t ready, keep them offline until you have something meaningful to say on each.
Duplicate Content – Articles and even site designs that are found elsewhere online make your site look like spam or at least not valuable to visitors. Don’t buy PRL articles and leave them unchanged. Don’t fill your site with free content, and don’t buy a premade site and leave it exactly as it is.

Paid Links – If you have obvious paid links on your site such as in the footer or sides of the pages, you might be in danger. The same is true for incoming links. If all your incoming links are through the same keyword phrase and the same source or type of source, it looks very suspicious.

Excessive Keyword Repetition – Yes, keyword optimization is important, but there is such as things as too much of a good thing. Ideal keyword saturation is between 2-8%. But too many keywords can be a bad thing. If your saturation levels are high, consider reworking your content to give it a more natural feel.

Lowercase Letters - Finally, it appears punctuation matters. Be sure to capitalize links, titles, and subheadings on your site. Lack of punctuation indicates lack of effort which indicates a site of little or no value.

Branding Basics on the Web

2007-12-11T02:19:00.000-08:00

Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about building recognition of a website, and giving visitors or customers a specific feeling or attitude about the site, based on the message the owner wants to convey. Examples of online branding materials include:

1. A website’s official name.

2. A domain name.

3. A logo.

4. A color scheme.

5. Packaging materials on any products being sold.

6. Images on banner ads for the site.

7. A site slogan.

Building brand recognition, even online where branding materials can be in front of a target market regularly, takes time. Here are some keys to effective branding online:

1. Ensure that all online branding elements actually appeal to the target market.

2. Online branding materials should be memorable, and should portray the company’s intended image.

3. A website’s message to its target audience should be consistent throughout all of its branding materials.

Building a brand image for a website or online business isn’t enough. A webmaster or business owner has to constantly reinforce their branding efforts with their target market. Here are some

Internet marketing tactics that help to reinforce brand marketing efforts:

1. Online Advertising (Using the company logo, slogan, color scheme, and message in advertisements when possible keeps a brand visually in front of members of a target market.)

2. Email Marketing (Including a logo and slogan on all email correspondence reinforces branding, while regular communication with members of a target market keeps that message fresh in their minds.)

3. Online PR (Announcing regular news related to a website through press releases or blogging can keep a website’s name and message in front of the target audience. It also provides a way to build and maintain trust in a brand by letting webmasters and online business owners display their expertise in the niche through blog posts and press release quotes.)

Social Networking for Internet Marketing

2007-12-11T02:05:00.000-08:00

Social networking sites (such as Myspace, FaceBook, and Orkut) allow Internet users to form communities online quickly and easily, from groups of friends to business networking. These groups of networked individuals, often in similar demographic groups, have become a virtual gold mine for Internet marketers, who can place their message in front of members of their target market on social networking sites for little or no cost.

Social networking sites have also become an easily abused Internet marketing tool, forcing social networking sites to crack down on new types of spam (such as message spam and bulletin spam on Myspace). This spam is a result of people artificially inflating “friend” counts (the number of other members in their social network) through mass-adding and bots. The owners of these profiles will then sometimes market their own products, or charge others to have their URLs blasted to the bulletin board of thousands of other members.

Why Social Networking Spam Doesn’t Work

Simply put, social networking spam doesn’t work. That’s not to say there won’t be any conversion for the marketing effort, but rather that it very rarely will offer a decent return on investment in comparison to other marketing tactics.

Here’s why:

1. Huge social networking accounts rarely are filled with targeted members. Therefore, those seeing the message won’t likely be members of the target market (unless someone’s marketing something like a Myspace resource site, or a band marketing to legitimate fans, which are two exceptions to the rule)

2. Many of these paid posts (often in “bulletin” form) are only highly visible in limited quantities, based on post time, and only when a member is logged in. Therefore, most members blasted won’t ever even see the message.

3. Even if targeted members of a market do see the message, actually open the message, and actually read it, there’s still the traditionally very low response rate common in most direct marketing methods.

Ways to Use Social Networking Effectively for Internet Marketing

1. Build a highly targeted “friend” list, rather than using bots.

2. Personally welcome any new members of your network, or at least as many as possible.

3. Time bulletins and messages to when members of the target market will likely be online.

4. Offer something of value (like news or exclusive information) in the posts, rather than simply sending links.

5. Contact members regularly to keep the message in front of them, but don’t overdo it, to the point of looking like a spammer.

6. Join groups on social networking sites related to the niche, and promote in them where it doesn’t violate group rules.

What is Social Media Marketing?

2007-12-11T01:37:00.000-08:00

Social Media Marketing or the SMM is the meeting ground for social media sites and certain internet marketing goals. Each business may have a different motive or priority while implementing SMM. Hence, a goal cannot be generalized; it will differ for every organization with an online presence.In most cases an SMM is implemented to promote a service or product, however, it can also do wonders if it is successfully implemented to increase brand awareness and overall visibility on the internet. Both retaining and enhancing an organizations reputation can be done through SMM.

In most cases, online communities do not accept ancient selling techniques, such as too much advertisement or orthodox selling techniques, in such a case, an SMM may have to be executed, skillfully and under intense observation.

You must spend time in analyzing your target audience, and also ensure that your SMM campaign is successfully reaching the intended audience. Ensuring that you have an appealing message is also essential when it comes to building an SMM campaign for a few select communities or service buyers. Convincing information sent through a simple, though a heavy exposure medium such as an entertainment network is a simple way to guarantee success in your SMM campaign.

Other marketing techniques which are related to SMM:

There are various other marketing techniques which are very closely related to SMM, namely SEO or Search Engine Optimization, WoM or the Word of Mouth marketing phenomenon, SEM or Search Engine Marketing, and SMO or Social Media Optimization. One such effective marketing technique is called Viral Marketing. Viral Marketing or simply VM is a promotional concept wherein people voluntarily add to the campaign by spreading your message, as they themselves approve of your service or product. Viral marketing has been compared to Human and Computer Viruses which have an extensive reach and a rapid growth action; this is also where the technique gets its name from.

Social media sites and the origination of SMO:

A social media web site can be defined as a common ground, where individuals and experts gather to share their views, perspectives and opinions. Social media has adapted various mediums like images, audio, video, and textual mediums.Social media sites provide a huge variety of subjects, topics, and objective discussions to choose from. The idea of implementing SMO is to make the required changes to a website so it is easier to link to, in turn making it more visible in the social media website searches. In the late 90’s and Indian named Rohit Bhargava coined a term called SMO. He also enlisted five important techniques which are still considered to be important SMO guidelines.

Five point guideline to successfully implement SMM:

1- Improve the ability of your website, so that it can be linked to easily

2- Improvise you website in a manner, so as to promote the idea being bookmarked

3- Incoming links are special, treat these links with respect by providing a dedicated space for them

4- Ensure your content is precise, it should be informative and appealing, this will increase your transportability and pave the road for your content to be passed along through various sites and communities

5- Encourage Information supplied by a third party, using simple platforms which enable re-usability. Common platforms that reinforce re-usability would include the likes of RSS and other common Web Feeds.

There have been a number of additions that have been made to the above mentioned five points, namely factors like creating original content to as to not disappoint users who may land on your site, staying fresh to keep up activity and retain interest in your site visitors, use precaution while selecting a SMO technique, engage in providing simple but useful resources to your visitors, increase the possibility of your users sharing ideas by providing the required space and increasing comfort levels, analyze and then decide who your target audience should be, do some research and develop you won unique SMO strategies, etc.

Available Social media sites:

There are many social media sites available on the internet today. Some of these sites are also built to target certain, products, industries, or services.Sites and their niches, which satisfy the above mentioned mantras of good SMM:

Digg:

Digg is a content sharing website, where the content is supplied by Digg users and read by Digg’s community members, which brings a social or public aspect to it. Digg is a perfect example of the fourth point mentioned above. Digg ensures that a submitted article gets the right kind of exposure it deserves, it is perfectly understandable that the article may then get attention based on its quality.A bookmark/rating option called ‘Digg it’ is provided by the website; the option lets you account acknowledgements and as a result, shows the popularity.

Flickr:

An online photo managing and sharing website. Flickr, was probably one of the first sites to have started a photograph sharing environment.

Flickr’s release triggered an entire wave of photograph managing and sharing websites across the wide span of the internet.

This is a user based website, where all additions are made by members only.

There are a lot of social media websites like, looking at a few, there is a website called youtube.com where you can upload your videos, del.icio.us which is a social bookmarking website, which let’s you store your bookmarks online, this helps you access your bookmarked sites from anywhere around the world. Other information based websites would include the Wikihow, which is probably one of the biggest ‘How to’ websites on the internet, the information and content on this website is provided by it’s users, and there’s Technorati, which helps in organizing bloggers and blogs, Technorati also provides a special option to it’s users, it allows you to see who has linked to your blog.

Is it worth spending so much time of Social Media Marketing?

The answer is yes! Your survival kit for the internet has just one tool, that one tool is the visibility of your website. Advertising for your website will not give you the kind of exposure social media marketing and SEO can.Tapping into this useful channel is very important if you wish to build a well known internet identity.

Will Social Media Marketing Improve my search engine rankings?

The answer once again would be yes. SMM increase accessibility to your website. Interlacing of relevant websites is bound to bring in more visitors.Linking to relevant websites or higher ranked pages will not only increase the visitors but also improve the quality of visitors that visit your website. After all, SMM is a marketing method and successful implementation will increase your rank dramatically.

Plan your SMM strategy, when planned perfectly SMM will overwhelmingly increase your visibility and exposure on the internet.

Social Media Marketing

2007-12-11T00:59:00.000-08:00

The emergence of Social Media Marketing is the ultimate outcome of a balanced combination of Internet Marketing and Social Media. This integration though brought a revolutionary change, the success of an SMM campaign still depends on the situational model. Integrating the two modes, i.e. Internet Marketing and Social Media cannot run the show until the common goals of both are identified and planned accordingly, and this is what needs a thorough understanding of Social Architecture and designing marketing strategies in accordance with the prevailing situation.

Social Architecture in its original essence is one of the determining force of functionality of social media, and the major components on which it bases, are: users, their identity and the relationship of users with each other and their interaction with the rest of physical and or virtual environment. On the other hand content and context are the ruling forces of Internet Marketing. When combined, Internet Marketing and Social Media, a new Media Marketing Circle originates sharing the bases of both and having a strong bond in between them. The shared bases of Internet Marketing and Social Media generating the SMM Circle can also be termed as the pillars of Social Media Marketing.

For a better understanding of these pillars of SMM, let’s start with Users; being the only target of marketing campaigns users are of utmost importance. In fact the whole SMM circle revolves round users in one way or other. Considering this pillar as of prime importance, let’s keep it at the top.

Since SMM is a user-oriented approach, it’s crucial to identify and classify these users in accordance with their potential and the market segment they hold. Coming to practical examples of SMM in action, let’s consider the User profiles; public and private, based on their location, ethnicity, preferences and aptitudes. User profile itself is a unique identity and provides a base for the right marketing strategy. Why I classified ‘Identity’ as a pillar is simply that excluding such from the list will impinge on the whole SMM plan. For more and more exploration of this attribute of users, five methods identified by Ben Wills (a leading Social Media columnist) can help to a greater extent, i.e. Identity Declaration through ‘about us’ page or network like Linked In, Association in the form of blogroll, del.icio.us, Stumbleupon etc, User-initiated conversations like Yahoo and Google groups, Provider-initiated conversations allowing 24/7/365 support and In-person interactions.

Another pillar of equal volume is ‘building relationships’. The strength of relationship actually determines the effectiveness of SMM plans, and the key to build such relationships is the selection of appropriate communication strategies that may be better set by tagging after the five methods of identity exploration mentioned above.

The pillars of Social Media Marketing mentioned above are actually the privy ends of the SMM world and need some vigorous representation in order have an online presence. While discussing the vigorous representation, it’s turn for king content to put light on. Along with having a hold of SEO hall of fame, content rules the SMM arena as well, the only difference is that here people are given preference over bots, i.e. content in a particular context. Content romps home of social media networks if it gens up about something that most of the users search for.

Vigorous representation is incomplete without the better use of social media tools, i.e. digging, stumbling, technorati favorite, commenting, sharing, bookmarking etc. These tools are, however, mixed blessing, as criticized as well and this criticism does hold justification, i.e. quantitative use deploying the quality of content. This is a serious issue and probably a hurdle on the way towards success of SMM as well. Replying to this criticism, another school of thought is of the opinion that quality still finds its way because the users are people, not bots, and content if not providing what users are looking for or is in old hat, will not be able to gimmick any attention even if made very much popular artificially.

Summing up the pillars of Social Media Marketing, i.e. Users, Identity, Relationships, Content and Social Media Tools, it can be stated that SMM is based on clear concepts of interlinked concepts of media marketing and social networking, and long term results need to hunt up the existing patterns and to rearrange them according to the prevailing situation.

Best Internet Marketing Tactics for a Website

2007-12-11T00:48:00.000-08:00

When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called getting a good ROI (return on investment) from your Internet marketing tactics.

There are many common, and general, forms of Internet marketing, and most can work for a wide variety of websites and online businesses through the different Internet marketing tactics available in each. These are some of the basic types of Internet marketing:

1. Email Marketing – email newsletters, coupons and offers, etc.

2. Search Engine Optimization (SEO) – link-building, keyword optimization, etc.

3. Search Engine Marketing (SEM) – search engine advertising, etc.

4. Viral Marketing – video / file-sharing, tell-a-friend, etc.

5. Affiliate Marketing – having others sell your products for a percentage

6. Online Advertising – banner ads, text link ads, sponsorships, etc.

7. Online PR – online press releases, blogging, etc.

There are a few steps in choosing the best Internet marketing tactics for a website or online business:

1. Choose a niche or industry.

2. Identify the target market.

3. Determine what most influences that target market.

4. Evaluate the competition’s strengths, weaknesses, and their marketing tactics.

5. Create an Internet marketing plan, including a marketing budget.

As a part of creating an Internet marketing plan, list all possible Internet marketing tactics that fit your budget and have the potential to reach your target market. Once you have a master list of potential Internet marketing tactics, run each through the following checklist to narrow down the best options, and create your final list of Internet marketing tactics for your website or online business:

** Will reach the target market.

** Will be able to influence the target market.

** Has been used in this niche or other niche’s targeting a similar market successfully before (better if it’s been used to target a similar market, but never exactly done in the current niche)

** Will set the website apart from the competition.

* *Will fit within the Internet marketing budget for the site.

Flash File Optimization

2007-12-10T23:13:00.000-08:00

Flash File Optimization:

Flash gets a bad rap, undeserved in my opinion, for harming search engine visibility. Why are search engine optimization (SEO) practitioners concerned about Flash, and how can we SEO Flash content? The main problem with Flash is that search engines don't yet understand it, and probably won't in the near future. Flash includes logic and can take input from the visitor, but search engines are designed to handle static content. Flash is actually a running program, so it's much harder to analyze than plain HTML code.

The leading web development tool, Adobe Dreamweaver, embeds Flash in web pages with code that fails to provide accessibility for visitors or search spiders who cannot handle Flash. Instead of using the default code, my recommendation is to hand code Flash pages with primary HTML content, and a method of automatically testing for Flash support before attempting to insert the movie. The primary HTML content can be search optimized as if the Flash wasn't there, while the Flash provides an enhanced user experience for those visitors who have the necessary Flash player.

The April 11, 2006 release of Microsoft's popular Internet Explorer (IE) browser includes an update ("Eolas") that prevents ActiveX-based Flash controls from working properly. When the user attempts to interact with the Flash, a tool tip appears, stating, "Click to activate and use this control." That extra click is an annoyance. Fortunately, the programming technique described in this article solves the Flash Eolas problem.

Requirements for Successful Use of Flash:

Flash animation is a great way to present complex content because it allows the designer to put more content in a finite space, without wrecking page design. For technology sites, Flash is an ideal way to present a slide show or movie explaining a complex product. At the other end of the spectrum, art and entertainment sites have a real need for multimedia, and Flash is the perfect solution.
When using Flash, we'd like to satisfy each of these objectives:
Clean design
Search Engine Optimization
Accessibility for a wide variety of browsers, including screen readers and mobile phones
Code validation and standards compliance
Correct functionality with IE

SEO Flash Programming:

My recommended Flash SEO method uses a DIV with search-engine-accessible, primary content, and a Javascript function called SWFObject() to detect when browsers are capable of viewing Flash. When an appropriate version of Flash player is present, the Javascript manipulates the page's document object model (DOM) to replace the primary content with the Flash movie. Most search engine spiders can't handle Flash, so they will elect to view the primary content. The primary content may contain links, headings, styled text, images—anything we can add to an ordinary HTML page. With SEO copyediting and coding skills applied to the primary content, Flash becomes a non-issue.
Flash accessibility programming isn't spamming, as long as the primary content and the visible movie are essentially the same. The World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI) specifically states that multimedia content should have an alternative representation available. Accessibility programming creates the benefit of presenting visual information without losing the visitors and search engines who depend upon textual content.
As of July 2007, I discussed this method with Dan Crow of Google. He warned that this programming method could draw attention because of the possibility for abuse. If you use this method, make sure the alternative content is a faithful representation of the Flash content, and avoid combining this with other coding methods that could be abused. While this SEO method is not abusive, it is aggressive because there is a small risk that the search engines could mistakenly decide that the primary content is a form of cloaking.

SWFObject and UFO:

SWFObject is a small Javascript file used for embedding Adobe Flash content. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible. It is also very search engine friendly, degrades gracefully, can be used in valid HTML and XHTML 1.0 documents*, and is forward compatible, so it should work for years to come.

* Pages sent as text/html, not application/xhtml+xml.

Search Engine Optimization

2007-12-10T22:58:00.000-08:00

Search Engine Optimization -- the process of making a site "search engine-friendly" — is probably the most important aspect of website design. Many, many commercial websites are designed and set up by people who know little or nothing about search engine optimization — how to give the search engines what they want to see when they index your site. This long page contains the information (or links to it) that they SHOULD know about optimizing a website for the search engines.

The most important thing to know about search engines is that SEARCH ENGINES ONLY INDEX TEXT. Make that your mantra while designing and optimizing your website. They don't index images, and they don't index Flash well. Although there are some exceptions to that rule, as search engines are becoming more intelligent and more able to index files such as PDFs and the captions of graphic files, and some of the text in a Flash file — for all practical purposes just remember that rule: Search engines only index text and you won't go too far wrong in search engine optimization.

There are a lot of small things you can do when designing or re-designing a site to get better treatment in the search engines — and every little bit helps in the end result. There is no one magic thing you can do to get top placement at a search engine for your website. But you can do a bunch of small things that will add up to excellent placement in the search engines for the key words you select.

You can and should optimize more than one page of your website for the search engines; it's not something you do on just one page and skip doing on the rest of the site. You can optimize your home page for your single most important keyword phrase and other pages for different key word phrases. If you sell different products on different pages, each page can be optimized for that particular product. That's a good way to organize it. We recommend search engine optimization on at least a dozen main pages of your site, for the best effect. Don't bother optimizing pages on which you do not have public content, or pages such as a "contact us" or "privacy policy" or "copyright info" pages. (No one will be searching for your copyright info.) The pages you want to optimize are the pages you want people to find — those pages with content about your service or product--whatever you are selling.

Internet Research

2007-12-04T00:52:00.000-08:00

The Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocols (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked web pages and other resources of the World Wide Web (WWW).

Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of the world. Research can use the scientific method, but need not do so.

WELCOME TO THE WORLD OF SENSATIONAL EXCITEMENT: INTERNET RESEARCH CELL

2007-12-03T23:22:00.000-08:00

Here in this cell, we'll discuss over every aspects that effects the the world wide web.

INTERNET RESEARCH CELL invites every personnel to contribute their valuable assets of knowledge and skills for the enhencement of INTERNET.

Here we'll have deep overviews and discussions over Internet Marketing, Search Engine Optimizations, etc.