Keywords & Search Terms

There is a lot involved with search engine marketing.One among them is Keywords and Search terms.

Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyphrases are the words on your site that match these search terms.

Before you do any type of search engine marketing, you have to understand your target audience and know the search terms they are using. Once you know the search terms being used, these can be included in the content of your Web site as keywords and keyphrases.

Your keywords and keyphrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.

Tools and Services That Will Help You Find Your Best Keywords

Word Tracker:http://www.wordtracker.com/
Wordtracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research to learn what keywords and keyphrases your customers are using to find the products or services you offer. Provides basic access for free and a much more robust paid version.

Keyword Discovery: http://www.keyworddiscovery.com/
Discover the right keywords to target on your website and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and even translate your keywords to and from various languages. KeywordDiscovery has the largest keyword database of around 30 billion searches compiled from close to 200 different search engines. Offers basic access for free and a much more robust paid version.

Overture Search Terms:http://inventory.overture.com/d/searchinventory/suggestion/
Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.

SEO Research Labs:http://www.seoresearchlabs.com/portal/affclicks.php?pid=8yng834
SEO Research Labs provides a very handy service that will identify the best keywords and search terms for your site. Their service is recommended for anyone that would rather have someone else handle the time intensive research work for them.